To understand how Stellarch is used and to improve it, we operate our own analytics on our own servers. We record page views, a small set of named product events (for example starting a match, opening the card picker, or completing a purchase step), and a session record that groups those hits together. Each record carries the page or event name, a timestamp, your locale, and the durable device identifier described below. Where you are signed in, your account identifier is stored alongside it. We also process technical request metadata for these records: your IP address, an approximate location derived from it, and a coarse device and browser class taken from your browser's user agent. Where the link you arrived through carries campaign parameters or a referring page, we record those as well.
This measurement is active whenever you use the Service and is not offered as an optional feature. It uses the same durable device identifier we already set for security and fraud prevention (see "Fraud Prevention and Security"), so no second identifier is created for analytics. That identifier is stored in a first-party cookie on your device and expires after two years.
We do not sell this data, we do not share it with advertising networks, and we do not use it to build an advertising profile. It is stored only on our own servers and is not shared with any third party for their own purposes. Within Stellarch, access to it is restricted to administrators, and it is held in separate records from our fraud and security data, which no analytics query reads or joins.
Legal basis: Art. 6 (1) (f) GDPR (legitimate interest in measuring and improving our own service). Retention: page view and event records are deleted automatically after 395 days at the latest, and session records after 790 days at the latest. You may object to this processing under Art. 21 GDPR by writing to the contact address in this policy; we will then examine whether your interests override ours in your individual case. Our internal assessment of this processing is documented and will be reviewed by qualified legal counsel before public launch.